The Bay Area is Back! What the Data Tells Us

AdobeStock_191352496_960x725

Brian D. Milovich

Managing Principal, Calvera Partners

The Bay Area is Back! What the Data Tells Us
By: Brian D. Milovich, Managing Principal, Calvera Partners

We love the San Francisco Bay Area. It’s been a source of so much good for Calvera, my co-founders, and me. But since COVID, it’s also been a really tough place to do business. So tough that we haven’t felt comfortable investing there. A prolonged eviction moratorium, elevated crime, and the lack of a return-to-office push from Big Tech made most of the Bay Area effectively un-investable to us. It’s been much easier to operate 2,000 miles away in more business-friendly, but still competitive, markets like Texas.

And yet, the Bay Area is calling us back. Not because Daniel Lurie, San Francisco’s new mayor, is telling us to, but because the opportunity feels real. San Francisco is the most interesting place to consider investing in today. It’s awakening from a long slumber, thanks to an aggressive push from the new mayor and his friends. There’s a palpable energy that “the City” is coming back. Office leasing is picking up, new investment is coming in, and there’s a real focus on crime and cleanliness. Let’s not forget that AI (artificial intelligence) is a real growth engine, and all the major AI players have a home in San Francisco. The city isn’t fully back yet, but we believe it will be—soon. That makes now an ideal time to consider investing in its resurgence.

Silicon Valley doesn’t have the same mayoral energy (or PR machine), but the fundamentals are similar. It needs more employees back in offices, will benefit from AI’s rise, and must also address crime and cleanliness. We’re witnessing it firsthand at our property in Mountain View. While we haven’t had a vacancy since last October, asking rents in the neighborhood today are 3%+ higher than 6 months ago. That’s just the beginning. We’re bullish on Silicon Valley (from San Francisco to San Jose) and select parts of the East Bay.

But don’t just take my word for it. The numbers speak for themselves. In the chart below, among the top 50 major US markets, the San Jose MSA ranked #5 (+3.4%) and San Francisco #12 (+2.9%) in effective rent growth over the past year. Both areas are well above the national average of 0.4%. The other markets outperforming on this list either already had a supply boom or never had one. Meanwhile, most of the lagging markets are in the Sunbelt, hampered by record levels of new apartment supply. Don’t count those markets out—they’re projected to have some of the highest rent growth once they absorb all the new units. They’re still rapidly growing, but the Bay Area is already on the move.

Drilling down into specific Bay Area submarkets, we see that Silicon Valley leads, with several neighborhoods performing well. San Francisco’s SoMa neighborhood (primarily Mission Bay) has surged, driven by the Chase Center arena, where the NBA’s Golden State Warriors play, and increased office attendance. Oakland and the outer East Bay, however, continue to underperform.

Not all the Bay Area piques our interest, though. We remain wary of Alameda County (Oakland) and tertiary parts of the Bay Area, as demonstrated by the data and our own experiences. Oakland’s issues, in particular, are deep and require radical change. We’re hopeful the new mayor in Oakland can bring positive results. A stronger Oakland is good for the Bay Area—it benefits everyone when each major city encourages new investment and becomes a place people want to live, work, and play.

We’re not pivoting back to the Bay Area—we never left. The opportunities we’re seeing today remind us of when we first started Calvera. That means properties with fewer than 50 units, built in the 1960s or earlier, with below-market rents, and with renovation potential. The difference today versus 15 years ago is that the deferred maintenance is no longer optional. More cities are requiring soft-story retrofits for earthquake safety. Old electrical panels (in-unit and mains) must be replaced to maintain insurability. And unit renovation costs are much more expensive.

What hasn’t changed is the upside, and the area’s aversion to new apartment supply. Unlike the Sunbelt that got hammered with new construction, the Bay Area has a demand problem. And demand is already improving, as shown by the rent growth numbers over the past year. We believe it’s only going to accelerate. While others wait for rents to come back in the Sunbelt, we’re focusing even harder in our own backyard.

 

Author

Learn more in our webinar about Why Invest in Apartments Now? Click here

Click here for more information on the Calvera Income and Growth Fund.

Or to find out more directly from a member of our Investor Relations team, click here.

Multifamily values have declined 20-30% since 2022. They are likely to get a boost when the Fed starts cutting interest rates. Once that happens, it may be too late to get in. Don’t wait and risk missing a potentially significant multifamily market upswing opportunity.

Learn More about
Calvera Income and Growth Fund
Learn more directly from a member of our Investor Relations Team
Schedule Meeting

CONTACT
SAN FRANCISCO OFFICE:
2 Embarcadero Center, 8th Floor
San Francisco, CA 94111

MINNEAPOLIS OFFICE:
729 Washington Ave N, Suite 600
Minneapolis, MN 55401

GET INSIDER UPDATES

GET INSIDER UPDATES

© 2025 CALVERA PARTNERS

Performance data listed in this website or is otherwise provided by Calvera Partners, LLC, or its affiliates (“Calvera”) with respect to a particular property or project represents past performance calculated for the relevant project and does not purport to reflect the overall performance of any private funds managed by Calvera, which may include other projects, as well as charge additional fees or carried interest, or have additional expenses, which would reduce the overall performance of the project from the perspective of a fund investor. Past performance does not guarantee future results; Current performance may be lower or higher than performance data presented. Calvera is not required by law to follow any standard methodology when calculating and representing performance data; the performance of any of Calvera’s projects may not be directly comparable to the performance of other investment vehicles or funds; and qualified potential investors can contact Calvera Partners for more current performance data of any private funds managed by Calvera. 

This website is provided for informational purposes only. Nothing contained in this material is an offer or solicitation to buy or sell any security. In addition, (i) any securities offered to investors that respond to any general solicitation or general advertisement made by Calvera, may be sold only to accredited investors; (ii) such securities will be offered in reliance on an exemption from the registration requirements of the Securities Act and such securities offered are not subject to the protections of the Investment Company Act or required to comply with specific disclosure requirements that apply to registration under the Securities Act; (iii) Neither the SEC, nor any state securities regulator, has passed upon the merits of or given its approval to any securities offered by Calvera, the terms of the offering, or the accuracy or completeness of any offering materials or the accuracy or completeness of any of the information or material provided by or through this website; (iv) the securities will be subject to legal restrictions on transfer and resale and investors should not assume they will be able to resell their securities; and (v) investing in securities involves significant risks, and investors should be able to bear the loss of their investment. Please click here for additional important disclosures.